MCP100 IndexMarketing / Productivity

ShortlistFirst-party MCP

Bitly MCP

by Bitly

Updated October 19, 2026

Marketing / ProductivityMedia & Marketing

MCP100 verdict

Not currently recommended. Shortlist — editorially admitted, not a Recommended endorsement.

MCP100 Assessment

Editorial verdict

Shortlist — editorially admitted, not a Recommended endorsement.

Reviewed October 19, 2026

Task Fit

Mapped

Specialized workflows

Trust

Status warning

Check exact tool inventory and any subscription-tier gating

Maintenance

Date unavailable

No dated repository or package update is currently stored.

Popularity

Signals unavailable

No independently comparable adoption metric is currently stored.

Best for

Bitly link creation, management and campaign analytics
Use for teams managing Bitly links and attribution.

Not ideal for

Link mutations may redirect public traffic or affect attribution.

Avoid if

Link mutations may redirect public traffic or affect attribution.

Trade-offs

Check exact tool inventory and any subscription-tier gating

Evidence scope

Evidence

Current source snapshot

Popularity

No MCP-specific repository metric is stored

No MCP-specific package metric is stored

Stars observed October 20, 2026 · Downloads observed October 20, 2026

Bitly MCP is a hosted service. No current first-party public repository containing the hosted MCP server implementation was verified.

Bitly MCP is hosted; no exact public installable MCP server package was verified.

Maintenance

Publisher activity observed October 19, 2026

Current source snapshot

Trust review

Source relationship: First-party MCP

Reviewed October 19, 2026

Sources

Evidence source — dev.bitly.com/bitly-mcp/overview/quickstart/ ↗

Supporting evidence (2)

Evidence source — dev.bitly.com/bitly-mcp/using-the-bitly-mcp-server/mcp-tools-reference/ ↗Evidence source — bitly.com/pages/pricing ↗

Evidence-backed setup

Install & Agents

Choose your MCP client. A client connects to the MCP server; the language model is selected inside that client. Only stored, source-backed configurations are shown.

Claude Code

Transport not recorded

No official setup found

Complete client-specific setup, verification and removal are not documented in this reviewed source.

Evidence & methodology

Publisher-documented setup is not the same as MCP100 execution testing. “MCP100 logic checked” means the stored configuration shape was reviewed, not that third-party MCP software was run.

Evidence checked 2026-10-19

Evidence 1 ↗

Reviewed setup

Type-appropriate, source-backed setup for this mcp server profile.

Transport: remote_http
Endpoint: https://api-ssl.bitly.com/v4/mcp
Configuration: { "url": "https://api-ssl.bitly.com/v4/mcp" }
Authentication: OAuth 2.1 is the recommended method for clients that support it; an API token is also supported for simpler/non-OAuth setups.
Setup notes: Connect using OAuth 2.1 or Bitly API token.

Show source-catalog configuration

{"url":"https://api-ssl.bitly.com/v4/mcp"}

Read publisher documentation

Publisher documentation

Official Docs

Original product, capability, tool, and usage documentation from the MCP publisher. Installation sections appear under Install & Agents.

View original documentation ↗

Title: Quickstart | Bitly Developer

URL Source: https://dev.bitly.com/bitly-mcp/overview/quickstart/

Published Time: Thu, 01 Oct 2026 21:23:20 GMT

Markdown Content:

The Bitly MCP Server

Welcome to the Bitly MCP Server guide.

If you're here, you probably already know what an MCP Server is, but if you need the primer, check out our What is MCP? page.

The Bitly MCP Server provides access to all of the functionality you'd expect out of a Bitly interface -- like the Bitly API, like the bitly.com website, like the Bitly Chrome Extension, like the Bitly Mobile app -- but this time for your AI agent of choice.

Want to use Bitly with ChatGPT? Bitly MCP Server or Bitly Custom GPT. Want to use Bitly with Claude? Bitly MCP Server. Want to use Bitly with Cursor, VSCode or Windsurf? Bitly MCP Server.

Quick Setup

The Bitly MCP Server is hosted at https://api-ssl.bitly.com/v4/mcp.

Authentication Options:

OAuth 2.1 (Recommended) - For clients that support OAuth, this provides secure, token-based authentication with automatic client registration
API Token - For simpler setups or clients without OAuth support, use your Bitly API token from https://bitly.com/settings/api

Below is the grid of configurations with links to detailed instructions -- if we're missing one that you use, you will find guidance on the Configuration Details page. We will be adding additional configuration guides over time.

AI Agent	Configuration Instructions	Notes
ChatGPT	Configure ChatGPT	OAuth with Dynamic Client Registration
Claude Web Interface (claude.ai)	Configure Claude Web	OAuth with Dynamic Client Registration
Claude Desktop	Configure Claude Desktop	Supports both OAuth and API token
Claude Code	Configure Claude Code	HTTP transport – supports both OAuth and API token
Cursor	Configure Cursor	HTTP transport – supports both OAuth and API token
VS Code	Configure VS Code	HTTP transport – supports both OAuth and API token
Windsurf	Configure Windsurf	Uses `npx` proxy for local connection
Most other HTTP-compatible agents	Check our Configuration section	Generic HTTP setup works for most

Configurations

Claude Code

Add to ~/.claude/mcp.json:

For OAuth (recommended):

{
  "mcpServers": {
    "Bitly": {
      "type": "http",
      "url": "https://api-ssl.bitly.com/v4/mcp"
    }
  }
}

For API Token:

{
  "mcpServers": {
    "Bitly": {
      "type": "http",
      "url": "https://api-ssl.bitly.com/v4/mcp",
      "headers": {
        "Authorization": "Bearer YOUR_BITLY_AUTH_TOKEN"
      }
    }
  }
}

Restart Claude Code after adding the configuration.

Cursor

Add to ~/.cursor/mcp.json:

For OAuth (recommended):

{
  "mcpServers": {
    "Bitly": {
      "type": "http",
      "url": "https://api-ssl.bitly.com/v4/mcp"
    }
  }
}

For API Token:

{
  "mcpServers": {
    "Bitly": {
      "type": "http",
      "url": "https://api-ssl.bitly.com/v4/mcp",
      "headers": {
        "Authorization": "Bearer YOUR_BITLY_AUTH_TOKEN"
      }
    }
  }
}

Restart Cursor after adding the configuration.

Claude Desktop

Add to your Claude configuration file:

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json Windows: %APPDATA%\Claude\claude_desktop_config.json

For OAuth (recommended):

{
  "mcpServers": {
    "Bitly": {
      "url": "https://api-ssl.bitly.com/v4/mcp"
    }
  }
}

For API Token (using npx proxy):

Prerequisite: Requires Node.js 20 LTS or higher with npx support.

{
  "mcpServers": {
    "Bitly": {
      "command": "npx",
      "args": [
        "mcp-remote",
        "https://api-ssl.bitly.com/v4/mcp",
        "--header",
        "Authorization: Bearer ${AUTH_TOKEN}"
      ],
      "env": {
        "AUTH_TOKEN": "YOUR_BITLY_AUTH_TOKEN"
      }
    }
  }
}

Restart Claude Desktop after adding the configuration.

VS Code

Add to ~/.vscode/mcp.json in your workspace:

For OAuth (recommended):

{
  "servers": {
    "Bitly": {
      "type": "http",
      "url": "https://api-ssl.bitly.com/v4/mcp"
    }
  }
}

For API Token:

{
  "servers": {
    "Bitly": {
      "type": "http",
      "url": "https://api-ssl.bitly.com/v4/mcp",
      "headers": {
        "Authorization": "Bearer YOUR_BITLY_AUTH_TOKEN"
      }
    }
  }
}

Windsurf

Add to ~/.windsurf/config.json:

{
  "mcpServers": {
    "Bitly": {
      "command": "npx",
      "args": [
        "mcp-remote",
        "https://api-ssl.bitly.com/v4/mcp",
        "--header",
        "Authorization: Bearer ${AUTH_TOKEN}"
      ],
      "env": {
        "AUTH_TOKEN": "YOUR_BITLY_AUTH_TOKEN"
      }
    }
  }
}

Claude Web

For Claude on the web (claude.ai), use OAuth authentication:

Navigate to your Claude workspace settings
Go to the MCP servers configuration section
Add the Bitly MCP Server: * Server URL:https://api-ssl.bitly.com/v4/mcp * Authentication: OAuth

When prompted, log in to your Bitly account and authorize the connection. Claude will handle the OAuth flow automatically using Dynamic Client Registration.

Note: OAuth support in Claude Web requires Workspace Admin enablement for Team and Enterprise Plans.

ChatGPT

For ChatGPT, use OAuth authentication:

In ChatGPT, go to Settings > Apps & Connectors > Advanced Settings
Toggle Developer Mode on
Go back and click Create
Add the Bitly MCP Server: * Server URL:https://api-ssl.bitly.com/v4/mcp * Authentication: OAuth

When prompted, log in to your Bitly account and authorize the connection. ChatGPT will handle the OAuth flow automatically using Dynamic Client Registration.

Note: MCP support in ChatGPT requires Plus, Team, Enterprise, or Edu plans. For workspace plans, you must be an admin to access these settings.

Authentication

The Bitly MCP Server supports two authentication methods:

OAuth 2.1 with Dynamic Client Registration (Recommended)

For clients that support OAuth (like Claude Web, ChatGPT, and other modern AI assistants), OAuth provides:

Enhanced Security - No need to manually manage API tokens
Automatic Client Registration - Dynamic Client Registration (DCR) handles client setup automatically
Token Refresh - Automatic token renewal without manual intervention

When configuring OAuth, your AI client will:

Redirect you to Bitly's authorization page
Ask you to log in and authorize the connection
Automatically register as an OAuth client using DCR
Receive and manage access tokens transparently

API Token (Alternative)

For simpler setups or clients without OAuth support:

Log in to your Bitly account at bitly.com
Navigate to Settings → API
Click Generate Access Token
Copy the token and store it securely
Use it in your MCP client configuration as shown in the examples above

Test It Out

Once configured, try asking your AI:

"What Bitly tools are available?"

"Please shorten this URL: https://example.com/very-long-url"

From there you should be all set!

Loading optional publisher documentation…

FAQ

What is Bitly MCP useful for?

Use for teams managing Bitly links and attribution.

What can Bitly MCP do?

Bitly link creation, management and campaign analytics.

How does Bitly MCP connect?

Connect using OAuth 2.1 or Bitly API token.

What are the main risks of Bitly MCP?

Link mutations may redirect public traffic or affect attribution.

When should I avoid Bitly MCP?

Restrict workspace access and require review of URL mutations; check analytics visibility.

Is this an official MCP?

Bitly is listed as First-party MCP in MCP100’s current evidence.

Current official resources:

Publisher documentation ↗

Title: Quickstart | Bitly Developer

URL Source: https://dev.bitly.com/bitly-mcp/overview/quickstart/

Published Time: Thu, 01 Oct 2026 21:23:20 GMT

Markdown Content:

The Bitly MCP Server

Welcome to the Bitly MCP Server guide.

If you're here, you probably already know what an MCP Server is, but if you need the primer, check out our What is MCP? page.

Want to use Bitly with ChatGPT? Bitly MCP Server or Bitly Custom GPT. Want to use Bitly with Claude? Bitly MCP Server. Want to use Bitly with Cursor, VSCode or Windsurf? Bitly MCP Server.

Quick Setup

The Bitly MCP Server is hosted at https://api-ssl.bitly.com/v4/mcp.

Authentication Options:

OAuth 2.1 (Recommended) - For clients that support OAuth, this provides secure, token-based authentication with automatic client registration
API Token - For simpler setups or clients without OAuth support, use your Bitly API token from https://bitly.com/settings/api

AI Agent	Configuration Instructions	Notes
ChatGPT	Configure ChatGPT	OAuth with Dynamic Client Registration
Claude Web Interface (claude.ai)	Configure Claude Web	OAuth with Dynamic Client Registration
Claude Desktop	Configure Claude Desktop	Supports both OAuth and API token
Claude Code	Configure Claude Code	HTTP transport – supports both OAuth and API token
Cursor	Configure Cursor	HTTP transport – supports both OAuth and API token
VS Code	Configure VS Code	HTTP transport – supports both OAuth and API token
Windsurf	Configure Windsurf	Uses `npx` proxy for local connection
Most other HTTP-compatible agents	Check our Configuration section	Generic HTTP setup works for most

Configurations

Claude Code

Add to ~/.claude/mcp.json:

For OAuth (recommended):

{
  "mcpServers": {
    "Bitly": {
      "type": "http",
      "url": "https://api-ssl.bitly.com/v4/mcp"
    }
  }
}

For API Token:

{
  "mcpServers": {
    "Bitly": {
      "type": "http",
      "url": "https://api-ssl.bitly.com/v4/mcp",
      "headers": {
        "Authorization": "Bearer YOUR_BITLY_AUTH_TOKEN"
      }
    }
  }
}

Restart Claude Code after adding the configuration.

Cursor

Add to ~/.cursor/mcp.json:

For OAuth (recommended):

{
  "mcpServers": {
    "Bitly": {
      "type": "http",
      "url": "https://api-ssl.bitly.com/v4/mcp"
    }
  }
}

For API Token:

{
  "mcpServers": {
    "Bitly": {
      "type": "http",
      "url": "https://api-ssl.bitly.com/v4/mcp",
      "headers": {
        "Authorization": "Bearer YOUR_BITLY_AUTH_TOKEN"
      }
    }
  }
}

Restart Cursor after adding the configuration.

Claude Desktop

Add to your Claude configuration file:

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json Windows: %APPDATA%\Claude\claude_desktop_config.json

For OAuth (recommended):

{
  "mcpServers": {
    "Bitly": {
      "url": "https://api-ssl.bitly.com/v4/mcp"
    }
  }
}

For API Token (using npx proxy):

Prerequisite: Requires Node.js 20 LTS or higher with npx support.

{
  "mcpServers": {
    "Bitly": {
      "command": "npx",
      "args": [
        "mcp-remote",
        "https://api-ssl.bitly.com/v4/mcp",
        "--header",
        "Authorization: Bearer ${AUTH_TOKEN}"
      ],
      "env": {
        "AUTH_TOKEN": "YOUR_BITLY_AUTH_TOKEN"
      }
    }
  }
}

Restart Claude Desktop after adding the configuration.

VS Code

Add to ~/.vscode/mcp.json in your workspace:

For OAuth (recommended):

{
  "servers": {
    "Bitly": {
      "type": "http",
      "url": "https://api-ssl.bitly.com/v4/mcp"
    }
  }
}

For API Token:

{
  "servers": {
    "Bitly": {
      "type": "http",
      "url": "https://api-ssl.bitly.com/v4/mcp",
      "headers": {
        "Authorization": "Bearer YOUR_BITLY_AUTH_TOKEN"
      }
    }
  }
}

Windsurf

Add to ~/.windsurf/config.json:

{
  "mcpServers": {
    "Bitly": {
      "command": "npx",
      "args": [
        "mcp-remote",
        "https://api-ssl.bitly.com/v4/mcp",
        "--header",
        "Authorization: Bearer ${AUTH_TOKEN}"
      ],
      "env": {
        "AUTH_TOKEN": "YOUR_BITLY_AUTH_TOKEN"
      }
    }
  }
}

Claude Web

For Claude on the web (claude.ai), use OAuth authentication:

Navigate to your Claude workspace settings
Go to the MCP servers configuration section
Add the Bitly MCP Server: * Server URL:https://api-ssl.bitly.com/v4/mcp * Authentication: OAuth

When prompted, log in to your Bitly account and authorize the connection. Claude will handle the OAuth flow automatically using Dynamic Client Registration.

Note: OAuth support in Claude Web requires Workspace Admin enablement for Team and Enterprise Plans.

ChatGPT

For ChatGPT, use OAuth authentication:

In ChatGPT, go to Settings > Apps & Connectors > Advanced Settings
Toggle Developer Mode on
Go back and click Create
Add the Bitly MCP Server: * Server URL:https://api-ssl.bitly.com/v4/mcp * Authentication: OAuth

When prompted, log in to your Bitly account and authorize the connection. ChatGPT will handle the OAuth flow automatically using Dynamic Client Registration.

Note: MCP support in ChatGPT requires Plus, Team, Enterprise, or Edu plans. For workspace plans, you must be an admin to access these settings.

Authentication

The Bitly MCP Server supports two authentication methods:

OAuth 2.1 with Dynamic Client Registration (Recommended)

For clients that support OAuth (like Claude Web, ChatGPT, and other modern AI assistants), OAuth provides:

Enhanced Security - No need to manually manage API tokens
Automatic Client Registration - Dynamic Client Registration (DCR) handles client setup automatically
Token Refresh - Automatic token renewal without manual intervention

When configuring OAuth, your AI client will:

Redirect you to Bitly's authorization page
Ask you to log in and authorize the connection
Automatically register as an OAuth client using DCR
Receive and manage access tokens transparently

API Token (Alternative)

For simpler setups or clients without OAuth support:

Log in to your Bitly account at bitly.com
Navigate to Settings → API
Click Generate Access Token
Copy the token and store it securely
Use it in your MCP client configuration as shown in the examples above

Test It Out

Once configured, try asking your AI:

"What Bitly tools are available?"

"Please shorten this URL: https://example.com/very-long-url"

From there you should be all set!

Shortlist — editorially admitted, not a Recommended endorsement.

Best for

Not ideal for

Avoid if

Trade-offs

Evidence

Popularity

Maintenance

Trust review

Sources

Install & Agents

Claude Code

Reviewed setup

What it does

Representative uses

Important limits

Context Footprint

Access & risk

Safety controls

Other options

Contentful MCP Server

Google Search Console MCP Server for SEOs

Playwright MCP

Official Docs

The Bitly MCP Server

Quick Setup

Configurations

Claude Code

Cursor

Claude Desktop

VS Code

Windsurf

Claude Web

ChatGPT

Authentication

OAuth 2.1 with Dynamic Client Registration (Recommended)

API Token (Alternative)

Test It Out

FAQ

Official Docs

The Bitly MCP Server

Quick Setup

Configurations

Claude Code

Cursor

Claude Desktop

VS Code

Windsurf

Claude Web

ChatGPT

Authentication

OAuth 2.1 with Dynamic Client Registration (Recommended)

API Token (Alternative)

Test It Out